Top Two Reasons PPC (Pay-Per-Click) Ad Campaigns Fail and How You Can Prevent...
The vast majority of PPC campaigns that fail are due to mismanagement. Many new advertisers just don’t take the time to manage their campaigns properly. They simply set up an account, choose a bunch of...
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Should You Complement Your SEO Campaign With Pay Per Click Advertising?
Most companies conduct online advertising until their SEO campaigns start to bear fruit. Once they have four or five highly ranked keywords that are bringing in sales they slowly shut their ads down....
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Choosing The Best Keywords for Your Pay Per Click (PPC) Ad Campaign
Compiling a list of keywords for a Pay Per Click ad campaign requires the same techniques you’d use for an SEO campaign. First, sit down with friends and brainstorm on all the things someone might type...
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PPC Advertising: Easily Eliminate Low Quality Traffic From Your PPC...
Unqualified traffic will quickly eat through your ad campaign budget leaving you with little results and a negative outlook on PPC advertising. Don’t get discouraged, this is one of the easiest...
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Pay Per Click Advertising – Writing Effective PPC Ads – Part 1
Effective ads start with great headlines. In PPC advertising, it’s your headline that will make the biggest difference in your click through rates. It is here where your customers will decide whether...
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Pay Per Click Advertising – Writing Effective PPC Ads – Part 2
If you’ve taken the advice from part 1, you currently have your customers search terms in your pay per click headlines and the ads are now grabbing the reader’s attention. We now need to capitalize on...
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How to Measure and Increase the Profitability of Your PPC Advertising Campaign
Many small business owners use a Cost Per Acquisition (CPA) formula to figure out if their online advertising campaigns are successful. The CPA formula is easily calculated by dividing your total...
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Second Tier Networks – A Powerful Channel For PPC Lead Generation
We all know that Google and other first tier ad networks have the power to deliver quality traffic and leads to almost any offering. We also know, if you’ve ran ads with Google in the past, the cost...
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